MY MISSION

To enhance confidence in women by providing clothes that are distinctive, exclusive and playful.

I was pretty handy with a sewing machine during my high school years, and made, what I thought were, some cool outfits. Fast forward quite a few years and here I am with a boutique in South Yarra selling amazing clothes amazing women.

The majority of these amazing clothes are by Sharon Roth, a very talented US designer. She always works with quality fabrics to produce sophisticated designs. There’s lots of Merino wool, silk, pima cotton, leather and even some yak. The collection is really versatile as the colours are muted and there’s no bold patterns, making it really easy to put outfits together.

Since opening I’ve discovered other designers with the same aesthetic and attention to detail. These include Italian designer, Asciari, and our very own Melbourne designer, Feng Feng Wang. 

Pink cashmere jumper and beige pants

I was pretty handy with a sewing machine during my high school years, and made, what I thought were, some cool outfits. Fast forward quite a few years and here I am with a boutique in South Yarra selling amazing clothes amazing women.

The majority of these amazing clothes are by Sharon Roth, a very talented US designer. She always works with quality fabrics to produce sophisticated designs. There’s lots of Merino wool, silk, pima cotton, leather and even some yak. The collection is really versatile as the colours are muted and there’s no bold patterns, making it really easy to put outfits together.

Since opening I’ve discovered other designers with the same aesthetic and attention to detail. These include Italian designer, Asciari, and our very own Melbourne designer, Feng Feng Wang. 

Sometimes we need a gentle push to try things outside our comfort zone – I’m happy to oblige. I love seeing new outfits come together and for women to find a style in which they feel comfortable and confident.

I’ve worked in fashion retail for more than 10 years, mostly in the US. And I’ve come to the conclusion that there’s no “right” style. It’s our way of showing our individuality.

Sometimes we need a gentle push to try things outside our comfort zone – I’m happy to oblige. I love seeing new outfits come together and for women to find a style in which they feel comfortable and confident.

greg and Andrea bike riding california

To be honest I’m a bit of a fitness nut and find myself at the gym most days of the week. Feeling strong physically helps me cope in other areas of my life.  I’m also a fan of bike riding and my partner graciously lets me “hang on his wheel.” Pretty sure I do all this so I can keep eating chocolate.